| 000 -LEADER |
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02507nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
phtghnu |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230629144652.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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230629b2022 deu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781666889055 (hbk) |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
eng |
| Transcribing agency |
HNU |
| Description conventions |
rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Placement Code |
GC |
| Classification number |
381.142 M45 |
| Item number |
2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Maxwell, Oliver. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Digital marketing / |
| Statement of responsibility, etc. |
Oliver Maxwell. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Wilmington, Delaware, USA : |
| Name of producer, publisher, distributor, manufacturer |
Kaufman Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 290 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1 Introduction<br/>Chapter 2 Search Engine Marketing<br/>Chapter 3 Digital Marketing System<br/>Chapter 4 Online Marketing<br/>Chapter 5 Social Media Marketing<br/>Chapter 6 Emerging E-Business Market<br/>Chapter 7 Search Engine Optimization<br/>Chapter 8 Strategic Internet Marketing<br/>Chapter 9 Marketing Management |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what they achieved and the business lessons learnt. This practical and dynamic book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Digital Marketing in defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets- digital advertising, email marketing, online brochures, and beyond-there's a spectrum of tactics that fall under the umbrella of "digital marketing". This book is intended towards providing an introduction to various aspects of Digital Marketing. The book is the compilation of selected chapters from various areas of Digital Marketing. The editors have carefully selected chapters from relatively important and emerging areas of Digital Marketing. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
College of Business and Accountancy |
| Source |
Bachelor of Science in Business Administration Major in Marketing Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Classification part |
300-399 |
