Includes bibliographical references and index.

Part 1 Laying The GroundworkChapter 1 Mass Communication, Culture, and Media LiteracyChapter 2 Convergence and the Reshaping of Mass CommunicationPart 2 Media, Media Industries, and Media AudiencesChapter 3 BooksChapter 4 NewspapersChapter 5 MagazinesChapter 6 FilmChapter 7 Radio, Recording, and Popular MusicChapter 8 Television, Cable, and Mobile VideoChapter 9 Video GamesChapter 10 The Internet and Social MediaPart 3 Strategic Communication IndustriesChapter 11 Public RelationsChapter 12 AdvertisingPart 4 Mass-Mediated Culture in The Information AgeChapter 13 Theories and Effects of Mass CommunicationChapter 14 Media Freedom, Regulation, and EthicsChapter 15 Global MediaGlossaryIndex

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College of Arts and Sciences Bachelor of Arts in Communication

Text in English