| 000 -LEADER |
|---|
| fixed length control field |
03493cam a2200433 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
22107524 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
phtghnu |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230627110355.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210630t20222023nyu j 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2021032525 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781265226565 |
| Qualifying information |
(softcover) |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
HNU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P90 |
| Item number |
.B284 2023 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 B23 |
| Edition number |
23 |
| Placement Code |
GC |
| Item number |
2023 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baran, Stanley J., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Introduction to mass communication : |
| Remainder of title |
media literacy and culture / |
| Statement of responsibility, etc. |
Stanley J. Baran. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Twelfth edition. |
| Remainder of edition statement |
International Student Edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill Education, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2022] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 402, (various pagings) : |
| Other physical details |
colored illustrations ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1 Laying The GroundworkChapter 1 Mass Communication, Culture, and Media LiteracyChapter 2 Convergence and the Reshaping of Mass CommunicationPart 2 Media, Media Industries, and Media AudiencesChapter 3 BooksChapter 4 NewspapersChapter 5 MagazinesChapter 6 FilmChapter 7 Radio, Recording, and Popular MusicChapter 8 Television, Cable, and Mobile VideoChapter 9 Video GamesChapter 10 The Internet and Social MediaPart 3 Strategic Communication IndustriesChapter 11 Public RelationsChapter 12 AdvertisingPart 4 Mass-Mediated Culture in The Information AgeChapter 13 Theories and Effects of Mass CommunicationChapter 14 Media Freedom, Regulation, and EthicsChapter 15 Global MediaGlossaryIndex |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Instructor's Guide to Connect for Introduction to Mass Communication: Media Literacy and Culture When you assign Connect you can be confidentóand have data to demonstrateóthat your students, however diverse, are acquiring the skills, principles, and critical processes that constitute effective communication. This leaves you to focus on your highest course expectations. TAILORED TO YOU. Connect offers on-demand, single sign-on access to studentsówherever they are and whenever they have time. With a single, one-time registration, students receive access to McGraw-Hillís trusted content. EASY TO USE. Connect seamlessly supports all major learning management systems with content, assignments, performance data, and LearnSmart, the leading adaptive learning system. With these tools you can quickly make assignments, produce reports, focus discussions, intervene on problem topics, and help at-risk studentsóas you need to and when you need to. Introduction to Mass Communication: Media Literacy and Culture SmartBook 2.0"-- |
| Assigning source |
Provided by publisher. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
College of Arts and Sciences |
| Source |
Bachelor of Arts in Communication |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media and culture. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Media literacy. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Baran, Stanley J. |
| Title |
Introduction to mass communication : media literacy and culture. |
| Edition |
Twelfth edition |
| Place, publisher, and date of publication |
New York, NY : McGraw-Hill Education, [2022] |
| International Standard Book Number |
9781265033033 |
| Record control number |
(DLC) 2021032526 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Classification part |
300-399 |
