Corporate communication : a guide to theory and practice / Joep Cornelissen.
By: Cornelissen, Joep
.
Los Angeles, California, USA : SAGE Publication Inc., ©2017Edition: 5th edition.Description: xxvi, 306 pages : illustrations ; 25 cm.Content type: text. ISBN: 9781473953697 (alk. paper); 9781473953703 (alk. paper).Subject(s): Business communication | Communication in management | Corporate identityDDC classification: 658.45/C81 Other classification: CAS | Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
General Reference
|
College Library General Circulation Section | GC | GC 658.45 C81 (Browse shelf) | Not for loan | 83784 |
Browsing College Library Shelves , Shelving location: General Circulation Section , Collection code: GC Close shelf browser
| No cover image available | No cover image available | No cover image available | ||||||
| GC 658.45 Ar37 Corporate communication / | GC 658.45 B17 Networking smart / | GC 658.45 C67 2020 Crisis communication strategies : | GC 658.45 C81 Corporate communication : | GC 658.45 H18 1987 Communicating results: | GC 658.45 K96 Create high-impact business presentations / | GC 658.45 L56 2019 Corporate communication : |
Includes bibliographical references and index.
Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Chapter 3: Corporate Communication in a Changing Media Environment -- Part II: Conceptual Foundations -- Chapter 4: Stakeholder Management and Communication -- Chapter 5: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations.
The new 5th edition of this bestselling text, used by nearly 25,000 students in over 50 different countries, retains its practical yet strong theoretical approach and is now updated to include new material on integrated reporting and CSR communications.
College of Arts and Sciences
In English.
There are no comments for this item.