| 000 -LEADER |
|---|
| fixed length control field |
02487nam a22004095i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
19138766 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230714084114.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160616s2017 cau 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2016944938 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781473953697 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781473953703 (alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
HNU |
| Modifying agency |
Holy Name University. |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.45/C81 |
| Placement Code |
GC |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
CAS |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cornelissen, Joep. |
| 9 (RLIN) |
14882 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Corporate communication : |
| Remainder of title |
a guide to theory and practice / |
| Statement of responsibility, etc. |
Joep Cornelissen. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th edition. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1701 |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Los Angeles, California, USA : |
| Name of producer, publisher, distributor, manufacturer |
SAGE Publication Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
©2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 306 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text. |
| Content type code |
text. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Chapter 3: Corporate Communication in a Changing Media Environment -- Part II: Conceptual Foundations -- Chapter 4: Stakeholder Management and Communication -- Chapter 5: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The new 5th edition of this bestselling text, used by nearly 25,000 students in over 50 different countries, retains its practical yet strong theoretical approach and is now updated to include new material on integrated reporting and CSR communications. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
College of Arts and Sciences |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
In English. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business communication. |
| 9 (RLIN) |
3750 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in management. |
| 9 (RLIN) |
3743 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Corporate identity. |
| 9 (RLIN) |
14883 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
0 |
| b |
ibc |
| c |
orignew |
| d |
2 |
| e |
epcn |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
General Reference |
| Classification part |
600-699 |
