Economics for managers / Paul G. Farnham, Georgia State University.
By: Farnham, Paul G.
Series: Always Learning.Harlow, Essex, England, UK ; Boston, Massachusetts, USA : Pearson Education Limited, ©2014Edition: Third edition, global edition.Description: 550 pages : illustrations ; 28 cm.Content type: text. ISBN: 9781292060095 (pbk).Subject(s): Economics | ManagementDDC classification: 330.024658/F23 Other classification: CBAItem type | Current location | Call number | Status | Date due | Barcode |
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Books | College Library General Reference Section | CBA 330.024658/F23 (Browse shelf) | Available | 83656 |
Includes bibliographical references and index.
Managers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Combining micro and macro analysis for managerial decision making.
In English.
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