Farnham, Paul G.
Economics for managers / Paul G. Farnham, Georgia State University. - Third edition, global edition. - 550 pages : illustrations ; 28 cm. - Always Learning. .
Includes bibliographical references and index.
Managers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Combining micro and macro analysis for managerial decision making.
In English.
9781292060095 (pbk)
2012051034
Economics.
Management.
HB171.5 / .F2487 2014
330.024658/F23
Economics for managers / Paul G. Farnham, Georgia State University. - Third edition, global edition. - 550 pages : illustrations ; 28 cm. - Always Learning. .
Includes bibliographical references and index.
Managers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Combining micro and macro analysis for managerial decision making.
In English.
9781292060095 (pbk)
2012051034
Economics.
Management.
HB171.5 / .F2487 2014
330.024658/F23
