Advertising, promotion and marketing communications / (Record no. 36300)

MARC details
000 -LEADER
fixed length control field 01054nam a22002897a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200222083936.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200222b2019 nyu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781632408365 (pbk)
040 ## - CATALOGING SOURCE
Language of cataloging eng
Transcribing agency HNU
Description conventions rda
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Placement Code GC
Classification number 658.802 Ad96 2019
245 ## - TITLE STATEMENT
Title Advertising, promotion and marketing communications /
Statement of responsibility, etc. edited by Alvin Moran.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, NY, USA :
Name of producer, publisher, distributor, manufacturer Clanrye International,
Date of production, publication, distribution, manufacture, or copyright notice ©2019.
300 ## - PHYSICAL DESCRIPTION
Extent 256 pages :
Other physical details colored illustrations ;
Dimensions 27 cm.
490 ## - SERIES STATEMENT
Series statement Edu-Teh Learning.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
521 ## - TARGET AUDIENCE NOTE
Target audience note College of Business and Accountancy
Source Marketing Management
546 ## - LANGUAGE NOTE
Language note Text in English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing -- Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Moran, Alvin,
Relator term editor.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Classification part 600-699
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Checked out Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     GC College Library College Library General Circulation Section 10/30/2019 Library Fund 2 GC 658.802 Ad96 2019 HNU000967 05/31/2025 01/22/2025 01/22/2025 02/22/2020 Books