Advertising, promotion and marketing communications /

Advertising, promotion and marketing communications / edited by Alvin Moran. - 256 pages : colored illustrations ; 27 cm. - Edu-Teh Learning. .

Includes bibliographical references and index.

College of Business and Accountancy Marketing Management


Text in English

9781632408365 (pbk)


Communication in marketing.
Advertising.
Sales promotion.
Marketing -- Management.

658.802 Ad96 2019