Mktg 4 / (Record no. 123128)

MARC details
000 -LEADER
fixed length control field 01012nam a22003017a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210826143029.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210628b2018 at ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780170411769 (pbk)
040 ## - CATALOGING SOURCE
Language of cataloging eng
Transcribing agency HNU
Description conventions rda
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Placement Code GC
Classification number 658.8 M69 2018
245 ## - TITLE STATEMENT
Title Mktg 4 /
Statement of responsibility, etc. Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl; Summers, Jane; Gardiner, Michael.
250 ## - EDITION STATEMENT
Edition statement 4th Asia-Pacific edition.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Australia :
Name of producer, publisher, distributor, manufacturer Cengage Learning Australia Pty Limited,
Date of production, publication, distribution, manufacture, or copyright notice ©2018.
300 ## - PHYSICAL DESCRIPTION
Extent x, 321 pages :
Other physical details colored illustrations ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Includes index.
521 ## - TARGET AUDIENCE NOTE
Target audience note College of Business and Accountancy
Source Marketing Management
546 ## - LANGUAGE NOTE
Language note Text in English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lamb,
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hair,
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McDaniel,
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Summers,
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gardiner.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Classification part 600-699
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     GC College Library College Library General Circulation Section 05/15/2020 Library Fund   GC 658.8 M69 2018 HNU002190 08/29/2024 06/28/2021 Books