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Mktg 4 /

Mktg 4 / Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl; Summers, Jane; Gardiner, Michael. - 4th Asia-Pacific edition. - x, 321 pages : colored illustrations ; 28 cm.

Includes index.

College of Business and Accountancy Marketing Management

Text in English

ISBN: 9780170411769 (pbk)

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 M69 2018

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