Schwartz, Eric C.
Managing sport facilities and major events / Eric. C. Schwarz, Hans Westerbeek, Dongfeng Liu, Paul Emery and Paul Turner. - Second Edition. - xviii, 306 pages ; 25 cm
Includes bibliographical references and index.
Introduction to sport facility and major event management -- Key success factors of operating sport facilities and running sport events -- Feasibility analysis and market research for planning new sport facilities and events -- New sport facility development: Planning, design and construction -- New sport facility development: Preparing the facility management infrastructure -- New sport facility operations: Attracting events -- New sport facility operations: Planning the event management infrastructure -- Attracting customers: Marketing sport facilities and events -- Running the sport event: Event operations -- Destination marketing, image, and branding through major sport events -- Performance management: Evaluating operations -- Performance management: Legacy and measuring impact.
9781138658608 (Hardback) 9781138658615 (Paperback)
2016021158
Sports facilities--Management.
Sports administration.
Special events--Management.
GV401 / .S336 2017
796.069/Sch95
Managing sport facilities and major events / Eric. C. Schwarz, Hans Westerbeek, Dongfeng Liu, Paul Emery and Paul Turner. - Second Edition. - xviii, 306 pages ; 25 cm
Includes bibliographical references and index.
Introduction to sport facility and major event management -- Key success factors of operating sport facilities and running sport events -- Feasibility analysis and market research for planning new sport facilities and events -- New sport facility development: Planning, design and construction -- New sport facility development: Preparing the facility management infrastructure -- New sport facility operations: Attracting events -- New sport facility operations: Planning the event management infrastructure -- Attracting customers: Marketing sport facilities and events -- Running the sport event: Event operations -- Destination marketing, image, and branding through major sport events -- Performance management: Evaluating operations -- Performance management: Legacy and measuring impact.
9781138658608 (Hardback) 9781138658615 (Paperback)
2016021158
Sports facilities--Management.
Sports administration.
Special events--Management.
GV401 / .S336 2017
796.069/Sch95
