Arenas. Chester Dave G.
Menu design and revenue management / Chester Dave G. Arenas. - 80 pages : illustrations ; 25 cm.
includes bibliographical references.
Chapter
1 Introduction to Menu
2 Menu Planning
3 The Elements & Mechanics of Menu Design
4 Menu Pricing
5 Introduction to Revenue Management
6 Market Segmentation and Targeting
7 Revenue Management Key Performance Indicators
College of Business and Accountancy Bachelor of Science in Hospitality Management College of Business and Accountancy Bachelor of Science in Tourism Management
In English
9786218179905
Menus--Design.
Revenue--Management.
642 Ar33 / 2023
Menu design and revenue management / Chester Dave G. Arenas. - 80 pages : illustrations ; 25 cm.
includes bibliographical references.
Chapter
1 Introduction to Menu
2 Menu Planning
3 The Elements & Mechanics of Menu Design
4 Menu Pricing
5 Introduction to Revenue Management
6 Market Segmentation and Targeting
7 Revenue Management Key Performance Indicators
College of Business and Accountancy Bachelor of Science in Hospitality Management College of Business and Accountancy Bachelor of Science in Tourism Management
In English
9786218179905
Menus--Design.
Revenue--Management.
642 Ar33 / 2023