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Communication research : asking questions, finding answers / Joann Keyton, North Carolina State University.

By: New York, NY, USA : McGraw-Hill Education, ©2019Edition: Fifth editionDescription: xxv, 331, G-12, R-23, I-17 pages : illustrations ; 23 cmISBN:
  • 9781260085044 (pbk)
Subject(s): DDC classification:
  • 23 302.2072 K52 2019
Contents:
Section 1: Research basics. Introduction to communication research -- The research process: getting started -- Research ethics -- Section 2: Quantitative communication research. Introduction to quantitative research -- Measurement -- Populations, samples, and sample size -- Quantitative research designs -- Surveys and questionnaires -- Descriptive statistics, significance levels, and hypothesis testing -- Testing for differences -- Testing for relationships -- Quantitative analysis of text -- Reading and writing the quantitative research report -- Section 3: Qualitative communication research. Introduction to qualitative research -- Designing qualitative research -- Qualitative methods of data collection -- Analyzing qualitative data -- Reading and writing the qualitative research report.
Holdings
Item type Current library Collection Call number Status Barcode
Books Books College Library General Circulation Section GC GC 302.2072 K52 2019 (Browse shelf(Opens below)) Available HNU001474

Includes bibliographical references and index.

Section 1: Research basics. Introduction to communication research --
The research process: getting started --
Research ethics --
Section 2: Quantitative communication research. Introduction to quantitative research --
Measurement --
Populations, samples, and sample size --
Quantitative research designs --
Surveys and questionnaires --
Descriptive statistics, significance levels, and hypothesis testing --
Testing for differences --
Testing for relationships --
Quantitative analysis of text --
Reading and writing the quantitative research report --
Section 3: Qualitative communication research. Introduction to qualitative research --
Designing qualitative research --
Qualitative methods of data collection --
Analyzing qualitative data --
Reading and writing the qualitative research report.

CAS Bachelor of Arts in Communication

Text in English

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