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Data analytics in tourism and hospitality management / Lalaine A. Jaravata.

By: Sta. Cruz, Manila : EDRIC Publishing House, ©2024Description: 87 pages ; 25 cmISBN:
  • 9786214780518
Subject(s): DDC classification:
  • 23 006.3 J28 2024
Contents:
Chapter 1 Introduction to Data Analytics in Hospitality and Tourism 2 Data Collection and Management 3 Data Visualization and Exploratory Data Analysis 4 Descriptive Analytics 5 Predictive Analytics 6 Prescriptive Analytics Decision-Making and Optimization 7 Customer Analytics and Personalization 8 Revenue Management and Pricing Analytics 9 Social Media and Sentiment Analysis 10 Location Analytics and Destination Management
Holdings
Item type Current library Collection Call number Status Barcode
Books Books College Library Filipiniana Section FIL Fil 006.3 J28 2024 (Browse shelf(Opens below)) Available HNU004511

Includes bibliographical references.

Chapter
1 Introduction to Data Analytics in Hospitality and Tourism
2 Data Collection and Management
3 Data Visualization and Exploratory Data Analysis
4 Descriptive Analytics
5 Predictive Analytics
6 Prescriptive Analytics Decision-Making and Optimization
7 Customer Analytics and Personalization
8 Revenue Management and Pricing Analytics
9 Social Media and Sentiment Analysis
10 Location Analytics and Destination Management

College of Business and Accountancy Bachelor of Science in Hospitality Management

College of Business and Accountancy Bachelor of Science in Tourism Management

In English

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