Data analytics in tourism and hospitality management /
Jaravata, Lalaine A.
Data analytics in tourism and hospitality management / Lalaine A. Jaravata. - 87 pages ; 25 cm.
Includes bibliographical references.
Chapter
1 Introduction to Data Analytics in Hospitality and Tourism
2 Data Collection and Management
3 Data Visualization and Exploratory Data Analysis
4 Descriptive Analytics
5 Predictive Analytics
6 Prescriptive Analytics Decision-Making and Optimization
7 Customer Analytics and Personalization
8 Revenue Management and Pricing Analytics
9 Social Media and Sentiment Analysis
10 Location Analytics and Destination Management
College of Business and Accountancy Bachelor of Science in Hospitality Management College of Business and Accountancy Bachelor of Science in Tourism Management
In English
9786214780518
Data mining.
006.3 J28 / 2024
Data analytics in tourism and hospitality management / Lalaine A. Jaravata. - 87 pages ; 25 cm.
Includes bibliographical references.
Chapter
1 Introduction to Data Analytics in Hospitality and Tourism
2 Data Collection and Management
3 Data Visualization and Exploratory Data Analysis
4 Descriptive Analytics
5 Predictive Analytics
6 Prescriptive Analytics Decision-Making and Optimization
7 Customer Analytics and Personalization
8 Revenue Management and Pricing Analytics
9 Social Media and Sentiment Analysis
10 Location Analytics and Destination Management
College of Business and Accountancy Bachelor of Science in Hospitality Management College of Business and Accountancy Bachelor of Science in Tourism Management
In English
9786214780518
Data mining.
006.3 J28 / 2024
