Includes bibliographical references and index.

Chapter 1 Research Methodology and Quantitative Methods
Chapter 2 Research Process and Design
Chapter 3 Evaluation Research Method
Chapter 4 Research Methods of Statistics
Chapter 5 Scientific Method
Chapter 6 Organizational Research and Management
Chapter 7 Ethical Decision Making in Research
Chapter 8 Structured Analysis and Design Methodology
Chapter 9 Marketing Research Process

Descriptive research is intended to produce clear, well-founded answers to some question or specific, factual information. Surveys are frequently used in descriptive research. In the social sciences, quantitative research refers to the systematic empirical investigation of quantitative properties and phenomena and their relationships. The objective of quantitative research is to develop and employ mathematical models, theories and/or hypotheses pertaining to phenomena. The process of measurement is central to quantitative research because it provides the fundamental connection between empirical observation and mathematical expression of quantitative relationships. The hypothesis is directly related to a theory but contains operationally defined variables and is in testable form. Hypotheses allow us to determine, through research, if our theory is correct. In other words, does prior work experience result in better grades? When doing research, we are typically looking for some type of difference or change between two or more groups. In our study, we are testing the difference between having work experience and not having work experience on college grades. Every study has two hypotheses; one stated as a difference between groups and one stated as no difference between groups. Qualitative research is often used to gain a general sense of phenomena and to form theories that can be tested using further quantitative research. For instance, in the social sciences qualitative research methods are often used to gain better understanding of such things as intentionality and meaning. Although quantitative investigation of the world has existed since people first began to record events or objects that had been counted, the modern idea of quantitative processes have their roots in Auguste Comte's positivist framework. The book is designed to be used both as a collection of readings and as an introductory research methods books in its own right.

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