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International spa management : principles & practices / edited by Sarah Rawlinson & Tim Heap.

Contributor(s): Rawlinson, Sarah [editor.] | Heap, Tim [editor.].
Wolvercote, Oxford, UK : Goodfellow Publishers Limited, ©2017Description: x, 196 pages : illustrations ; 25 cm.Content type: text ISBN: 978191058708 (pbk).Subject(s): Health resorts -- Management | Health Resorts | Medical tourism -- Economic aspectsDDC classification: 613.122068 In82
Contents:
Part 1 The Spa Industry: Ch 1 History and Growth of the Spa Industry (I Stockdale and S Rawlinson); Ch 2 Introduction to Today's International Spa Industry (I Stockdale); Ch 3 Spa Destinations (I Azara); Ch 4 Eco Spas and the Sustainability Agenda (I Azara); Ch 5 Mineral Springs and Thermal Spas (L Buxton); Ch 6 The Hybrid Spa - is it Really Still a Spa?(A McGillion); Part 2 The Spa Consumer: Ch 7 From Pampering to Prevention (I Stockdale and P Mandelartz); Ch 8 Guest Behaviour (I Azara); Ch 9 Guest Service and the Guest Journey (Y Huxley and L Baker); Ch 10 Spa Design; (Y Huxley and I Stockdale); Ch 11 Selling the Total Spa Product (L Buxton); Part 3 The Business of Spas: Ch 12 Marketing Spas (E Michopoulou); Ch 13 HRM in Spas (O Ramsbottom); Ch 14 Spa Operations (T Loynes and Y Huxley); Ch 15 Training and Development in Spas (S Rawlinson); Ch 16 Finance for Spas(V Higgs); Ch 17 Strategy and Leadership in Spas (T Heap); Part 4 Future Directions: Ch 18 Future Directions (T Heap and S Rawlinson)
Summary: a sound and though guide for all future spa managers looking at all aspects on the successful running of a spa facility. Divided into four parts it discusses the following:* The spa industry* The spa consumer* The business of spas* Future directions
Item type Current location Collection Call number Status Date due Barcode
Books Books College Library
General Circulation Section 		GC GC 613.122068 In82 2017 (Browse shelf) Available 83404
Books Books Senior High School Library
General Circulation Section 		GC GC 613.122068 In82 2017 (Browse shelf) Available SHS000157

Includes bibliographical references and index.

Part 1 The Spa Industry: Ch 1 History and Growth of the Spa Industry (I Stockdale and S Rawlinson); Ch 2 Introduction to Today's International Spa Industry (I Stockdale); Ch 3 Spa Destinations (I Azara); Ch 4 Eco Spas and the Sustainability Agenda (I Azara); Ch 5 Mineral Springs and Thermal Spas (L Buxton); Ch 6 The Hybrid Spa - is it Really Still a Spa?(A McGillion); Part 2 The Spa Consumer: Ch 7 From Pampering to Prevention (I Stockdale and P Mandelartz); Ch 8 Guest Behaviour (I Azara); Ch 9 Guest Service and the Guest Journey (Y Huxley and L Baker); Ch 10 Spa Design; (Y Huxley and I Stockdale); Ch 11 Selling the Total Spa Product (L Buxton); Part 3 The Business of Spas: Ch 12 Marketing Spas (E Michopoulou); Ch 13 HRM in Spas (O Ramsbottom); Ch 14 Spa Operations (T Loynes and Y Huxley); Ch 15 Training and Development in Spas (S Rawlinson); Ch 16 Finance for Spas(V Higgs); Ch 17 Strategy and Leadership in Spas (T Heap); Part 4 Future Directions: Ch 18 Future Directions (T Heap and S Rawlinson)

a sound and though guide for all future spa managers looking at all aspects on the successful running of a spa facility. Divided into four parts it discusses the following:* The spa industry* The spa consumer* The business of spas* Future directions

Senior High School Accountancy, Business, and Management (ABM)

College of Business and Accountancy Bachelor of Science in Tourism Management

Text in English

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