Holy Name University Library

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Understanding communication research methods : a theoretical and practical approach / Stephen M. Croucher & Daniel Cronn-Mills.

By: Croucher, Stephen Michael, 1978- [author.].
Contributor(s): Cronn-Mills, Daniel [author.].
Publisher: New York, NY, USA ; London, England, UK : Routledge, Taylor & Francis Group, ©2019Edition: Second edition.Description: 323 pages : illustrations ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138052659 (hbk); 9781138052680 (pbk).Subject(s): Communication -- Research -- MethodologyDDC classification: 302.20721 C88 2019
Contents:
Introduction and ethics -- The social scientific paradigm -- The interpretive paradigm -- The critical paradigm / James P. Dimock -- Data -- Evaluating research: warrants -- Hypotheses and research questions -- Ethnography -- Interviewing -- Focus groups -- Social media and research methods / Heather McIntosh -- Content analysis: qualitative -- Content analysis: quantitative -- Discourse analysis / Margarethe Olbertz-Siitonen -- Surveys -- Descriptive statistics -- Inferential statistics -- Mixed methods / Malynnda Johnson -- Rhetorical criticism -- Critical/cultural methods / James P. Dimock
Summary: "Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action"-- Provided by publisher.
Item type Current location Collection Call number Status Date due Barcode
Books Books College Library
General Circulation Section 		GC GC 302.20721 C88 2019 (Browse shelf) Available HNU001204

Includes bibliographical references and index.

Introduction and ethics --
The social scientific paradigm --
The interpretive paradigm --
The critical paradigm / James P. Dimock --
Data --
Evaluating research: warrants --
Hypotheses and research questions --
Ethnography --
Interviewing --
Focus groups --
Social media and research methods / Heather McIntosh --
Content analysis: qualitative --
Content analysis: quantitative --
Discourse analysis / Margarethe Olbertz-Siitonen --
Surveys --
Descriptive statistics --
Inferential statistics --
Mixed methods / Malynnda Johnson --
Rhetorical criticism --
Critical/cultural methods / James P. Dimock

"Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action"-- Provided by publisher.

College of Arts and Sciences Bachelor of Arts in Communication

Text in English

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