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Entrepreneurship in tourism / Andreas Walmsley.

By: Publisher: Abingdon, Oxon, London, UK ; New York, NY, USA : Routledge, ©2019Description: xv, 238 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138048768 (hardback : alk. paper)
  • 9781138048775 (pbk. : alk. paper)
Subject(s): Additional physical formats: Online version:: Entrepreneurship in tourismDDC classification:
  • 338.4791 W16  23 2019
LOC classification:
  • G155.A1 W347 2019
Contents:
Entrepreneurship in tourism : an introduction -- Conceptual foundations of entrepreneurship -- Innovation -- Initial steps : the role of the business plan -- Marketing -- From birth to growth -- Entrepreneurship and employment -- Strategy and entrepreneurship -- Social entrepreneurship in tourism -- Public policy and entrepreneurship in tourism -- Contemporary issues in entrepreneurship research.
Summary: "The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality; the business plan; marketing, employment and strategy to growth, policy context and future directions. Featuring learning outcomes, 'reflective practice' activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level"-- Provided by publisher.
Holdings
Item type Current library Collection Call number Status Barcode
Books Books College Library General Circulation Section GC GC 338.4791 W16 2019 (Browse shelf(Opens below)) Available HNU001348

Includes bibliographical references and index.

Entrepreneurship in tourism : an introduction -- Conceptual foundations of entrepreneurship -- Innovation -- Initial steps : the role of the business plan -- Marketing -- From birth to growth -- Entrepreneurship and employment -- Strategy and entrepreneurship -- Social entrepreneurship in tourism -- Public policy and entrepreneurship in tourism -- Contemporary issues in entrepreneurship research.

"The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality; the business plan; marketing, employment and strategy to growth, policy context and future directions. Featuring learning outcomes, 'reflective practice' activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level"-- Provided by publisher.

College of Business and Accountancy Bachelor of Science in Tourism Management

Text in English

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