Holy Name University Library

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Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Angeline Close Scheinbaum, Associate Professor, University of Texas at Austin, Texas Advertising and Public Relations, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University.

by O'Guinn, Thomas C [author.] | Allen, Chris T [author.] | Scheinbaum, Angeline Close [author.] | Semenik, Richard J [author.].

Edition: Eighth edition.Publisher: Boston, MA, USA : Cengage Learning, Inc., [2019]Copyright date: ©2019Other title: Advertising & integrated brand promotion.Availability: Items available for loan: College Library [Call number: GC 659.1 Ad96 2019] (2).
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2.
Advertising and promotions : an integrated brand approach / Richard Semenik ... [et al.].

by Semenik, Richard J.

Edition: 6th ed., International ed.Mason, Ohio : South-Western, c2012Availability: Items available for loan: College Library [Call number: CBA 659.1/Ad96] (1).
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3.
Advertising and promotions : an integrated brand approach / Richard Semenik ... [et al.].

by Semenik, Richard J.

Edition: 6th ed., International ed.Mason, Ohio : South-Western, c2012Availability: No items available