Holy Name University Library

Your search returned 3 results. Subscribe to this search

Unhighlight Highlight
|
1.
Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Angeline Close Scheinbaum, Associate Professor, University of Texas at Austin, Texas Advertising and Public Relations, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University.

by O'Guinn, Thomas C [author.] | Allen, Chris T [author.] | Scheinbaum, Angeline Close [author.] | Semenik, Richard J [author.].

Edition: Eighth edition.Publisher: Boston, MA, USA : Cengage Learning, Inc., [2019]Copyright date: ©2019Other title: Advertising & integrated brand promotion.Availability: Items available for loan: College Library [Call number: GC 659.1 Ad96 2019] (2).
Place hold
2.
Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University, Angeline Close Scheinbaum, Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations.

by O'Guinn, Thomas C.

Edition: Seventh edition.Stamford, CT : Cengage Learning, ©2015Other title: Advertising & integrated brand promotion.Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: College Library [Call number: CBA 659.1/Og9] (1).
Place hold
3.
Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University, Angeline Close Scheinbaum, Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations.

by O'Guinn, Thomas C.

Edition: Seventh edition.Stamford, CT : Cengage Learning, ©2015Other title: Advertising & integrated brand promotion.Online access: Contributor biographical information | Publisher description | Table of contents only Availability: No items available