Despite a recent increased effort in mental health advocacy the Philippines, especially within educational settings, mental health issues among young people remain compounded by a strong reluctance to seek psychological help. This study looks into the relationship between attitudes towards help-seeking, social stigma, gender stereotyping, and help-seeking intention of student-athletes in Holy Name University. The study population consisted of student-athletes from the university's Falcons sports organization (N=76). Through systematic random sampling, followed by a preliminary screening using the Mental Distress Checklist, a total of 40 samples were obtained. Two self-made questionnaires- the General Help -seeking attitudes Scale (GHAS) and Filipino Inventory of Social Stigma of Help-seeking (FISSH)-- in addition to Rubio's 2007 Filipino Adherence to Masculinity Expectations (FAME) Scale and the adapted version of General Help-seeking Questionnaire (GHSQ) by Tuliao & Velasquez (2014), were used to measure the variables of the study, a low level of perceived social stigma. The findings revealed high positives attitudes towards help-seeking, a low level of help-seeking intention among student-athletes. Using the Pearson Correlational method, no significant relationships between the independent variables and help-seeking intention observed, however. The researchers concluded that there are other unexplored factors that determine the student-athletes' help-seeking intention and that there is a need for the development of an indigenous model of help-seeking for local studies. A proposed action plan aimed at promoting the student- athletes' help-seeking intention and behavior was then presented.

CAS Bachelor of Science in Psychology