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Strategic market management / David A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University o California, Berkeley ; Christine Moorman T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University. by Series: x, 395 pages. illustrations ; 23 cm.
Edition: Twelfth edition. Publisher: Hoboken, NJ : Wiley, [2024]Copyright date: ©2024
Availability: Items available for loan: College Library (1)Call number: GC 658.8 Aa41 2024.
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