Strategic management / Natalia Davies.
Series: Textbook seriesNew York, NY, USA : Larsen and Keller Education, 2019Description: viii, 188 pages : colored illustrations ; 27 cmISBN:- 9781641720526 (pbk)
- 23 658.4012 D28 2019
Item type | Current library | Collection | Call number | Status | Barcode | |
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College Library General Circulation Section | GC | GC 658.4012 D28 2019 (Browse shelf(Opens below)) | Available | HNU003628 |
Includes bibliographical references and index.
Chapter 1 Introduction to Strategic Management
Chapter 1 Strategy Practices
Chapter 1 Strategy : Levels and Approaches
Chapter 1 Strategic Financial Management
Chapter 1 Managing Organizational Performance
Chapter 1 Strategic Human Resource Management
Chapter 1 Corporate Governance and Social Responsibility
Strategic management if an important area of management. It involves the development and implementation of the goals and objectives of the management by considering the availability of resources and an assessment of the external and internal environments of the organization. Strategic management provides a guide to the operations of an enterprise. A focus on competition, cost and customers underlies the development of strategic management. Some of the conceptual frameworks in this field are SWOT analysis, experience curve, competitive advantage, corporate strategy and portpolio theory, etc. This textbook is a valuable compilation of topics, ranging from the basic to the most complex theories and principles of strategic management. It provides comprehensive insights into this field. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge.
College of Business and Accountancy Bachelor of Science in Business Administration major in Financial Management
Text in English
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