Image from Google Jackets

CaseBase. Case studies in global business [electronic resource] / Andrew Ashwin, general editor.

Contributor(s): Series: Gale eBooksPublication details: Detroit : Gale, c2011.Description: 1 online resource (x, 209 p.) : illISBN:
  • 9781414486932 (electronic book)
  • 1414486936 (electronic book)
Subject(s): Additional physical formats: Print version:: CaseBase.DDC classification:
  • 338.88 23
LOC classification:
  • HD2755.5
Online resources:
Contents:
A compliance model of corporate social responsibility : the example of Manville Trust, shareholder versus Massey Energy Company -- Assessing and managing risk in the financial services industry in the Middle East -- Business enterprise in Jordan : promoting small business start-up and development -- Chinese brand strategies : Li Ning and the creation of a global sportswear brand -- Clanton Corporation : resolving inter-generational conflict -- Coffee wars : protecting Starbucks' name in China -- Crying over spilt milk : Danone's joint venture in China -- The development of microfinance in Syria : issues in innovation and change -- Does it pay to be proactive? Considering an IT change management system at Gainer, Donnelly & Desroches -- Economic development in Dubai : are the benefits greater than the costs? -- Economies of scale : exploiting size and location in the Middle East -- Exploring a joint venture between a Chinese state-owned enterprise and a foreign multinational enterprise -- French cooperatives mean business : evolving strategies for the global food marketplace -- Global regulation of herbal products -- Human errors in inventory control : is there a win-win solution? -- The importance of high standards of corporate governance and ethics in business : the experience of Lebanon -- Increasing efficiency across business functions : enterprise resource planning solutions (ERP) and inventory management -- Key elements in strategic planning : cases from the Middle East -- Productivity in Palestine : a better route to improving standards of living? -- Pushing to make Hyundai a global player : scenes in the career of chairman Chung Mong-Koo -- Searching for competitive advantage in the Middle East -- Subway International and the global fast food industry in the Asia-Pacific and Latin America -- Urban farming : can it be effective in Detroit?.
Summary: Covers business case studies focused on issues in emerging markets and emerging industries across the globe.
No physical items for this record

"ISSN: 2160-326X."

Includes bibliographical references.

A compliance model of corporate social responsibility : the example of Manville Trust, shareholder versus Massey Energy Company -- Assessing and managing risk in the financial services industry in the Middle East -- Business enterprise in Jordan : promoting small business start-up and development -- Chinese brand strategies : Li Ning and the creation of a global sportswear brand -- Clanton Corporation : resolving inter-generational conflict -- Coffee wars : protecting Starbucks' name in China -- Crying over spilt milk : Danone's joint venture in China -- The development of microfinance in Syria : issues in innovation and change -- Does it pay to be proactive? Considering an IT change management system at Gainer, Donnelly & Desroches -- Economic development in Dubai : are the benefits greater than the costs? -- Economies of scale : exploiting size and location in the Middle East -- Exploring a joint venture between a Chinese state-owned enterprise and a foreign multinational enterprise -- French cooperatives mean business : evolving strategies for the global food marketplace -- Global regulation of herbal products -- Human errors in inventory control : is there a win-win solution? -- The importance of high standards of corporate governance and ethics in business : the experience of Lebanon -- Increasing efficiency across business functions : enterprise resource planning solutions (ERP) and inventory management -- Key elements in strategic planning : cases from the Middle East -- Productivity in Palestine : a better route to improving standards of living? -- Pushing to make Hyundai a global player : scenes in the career of chairman Chung Mong-Koo -- Searching for competitive advantage in the Middle East -- Subway International and the global fast food industry in the Asia-Pacific and Latin America -- Urban farming : can it be effective in Detroit?.

Covers business case studies focused on issues in emerging markets and emerging industries across the globe.

Description based on print version record.

There are no comments on this title.

to post a comment.