Holy Name University Library

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Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University, Angeline Close Scheinbaum, Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations.

by O'Guinn, Thomas C.

Edition: Seventh edition.Stamford, CT : Cengage Learning, ©2015Other title: Advertising & integrated brand promotion.Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: College Library [Call number: CBA 659.1/Og9] (1).
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2.
Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University, Angeline Close Scheinbaum, Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations.

by O'Guinn, Thomas C.

Edition: Seventh edition.Stamford, CT : Cengage Learning, ©2015Other title: Advertising & integrated brand promotion.Online access: Contributor biographical information | Publisher description | Table of contents only Availability: No items available