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571.
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572.
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Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University, Angeline Close Scheinbaum, Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations. by
Edition: Seventh edition. Stamford, CT : Cengage Learning, ©2015
Other title: - Advertising & integrated brand promotion
Availability: Items available for loan: College Library (1)Call number: CBA 659.1/Og9.
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573.
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574.
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576.
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577.
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Marketing management / Dawn Iacobucci. by
Edition: 1st Ed. Stamford, Connecticut (CT), USA : Cengage Learning, ©2015
Availability: Items available for loan: College Library (1)Call number: CBA 658.8/L11.
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578.
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579.
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580.
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