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Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Angeline Close Scheinbaum, Associate Professor, University of Texas at Austin, Texas Advertising and Public Relations, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University. by
Edition: Eighth edition. Publisher: Boston, MA, USA : Cengage Learning, Inc., [2019]Copyright date: ©2019
Other title: - Advertising & integrated brand promotion
Availability: Items available for loan: College Library (2)Call number: GC 659.1 Ad96 2019, ...
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