Media now : understanding media, culture, and technology / Joseph Straubhaar, Robert LaRose, Lucinda Davenport.
By: Straubhaar, Joseph D [author.]
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Contributor(s): LaRose, Robert [author.] | Davenport, Lucinda [author.].
Boston, MA, USA : Cengage Learning, ©2016Edition: Ninth edition.Description: xxvi, 610 pages : color illustrations ; 28 cm.Content type: text ISBN: 9781305080355; 1305080351.Subject(s): Telecommunication -- United States | Information technology -- United States | Mass media -- United States | Information technology | Mass media | Telecommunication | United StatesDDC classification: 384.0973/St82 Other classification: CAS Online resources: Contributor biographical information | Publisher description | Table of contents only | Item type | Current location | Call number | Status | Date due | Barcode |
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College Library General Reference Section | CAS 384.0973/St82 (Browse shelf) | Checked out | 08/31/2020 | 82409 |
Previous edition: 2014.
Includes bibliographical references (pages 578-591) and index.
Part I: MEDIA AND THE INFORMATION AGE. 1. The Changing Media ; 2. Media and Society -- Part II: THE MEDIA. 3. Books and Magazines ; 4. Newspapers ; 5. Recorded Music ; 6. Radio ; 7. Film and Home Video ; 8. Television ; 9. The Internet ; 10. Public Relations ; 11. Advertising ; 12. The Third Screen: Smartphones and Tablets ; 13. Video Games -- Part III: MEDIA ISSUES. 14. Media Uses and Impacts ; 15. Media Policy and Law ; 16. Media Ethics ; 17. Global Communications Media.
Providing a thorough explanation of how media technologies develop, operate, converge, and affect society, this book provides an introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry - and affect your everyday life.
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