Keith's radio station : broadcast, internet, and satellite / John Allen Hendricks, Bruce Mims.
By: Hendricks, John Allen
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Contributor(s): Mims, Bruce | Keith, Michael C. Radio station.
Burlington, MA, USA : Focal Press, ©2015Edition: Ninth edition.Description: xxv, 503 pages ; illustrations color : 24 cm.Content type: text ISBN: 9780240821160 (pbk.).Subject(s): Radio stations | Radio broadcasting | LANGUAGE ARTS & DISCIPLINES / JournalismDDC classification: 384.5453/H38 Other classification: CAS | LAN008000 Online resources: Cover image | Item type | Current location | Call number | Status | Date due | Barcode |
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College Library General Reference Section | CAS 384.5453/H38 (Browse shelf) | Available | 82367 |
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| CAS 384.0973/St82 Media now : | CAS 384.5/M72 Modern radio and audio production : | CAS 384.54065941/T83 BBC and television genres in jeopardy / | CAS 384.5453/H38 Keith's radio station : | CAS 384.5502854678/L23 TV outside the box : | CAS 384.73/St82 Media now : | CAS 391.009046/F68 Boutique : |
"The right of John Allen Hendricks and Bruce Mims to be identified as author of this work has been asserted by them in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988"--Title page verso.
Includes bibliographical references and index.
State of the fifth estate -- Station management -- Programming -- Sales -- News -- Research -- Promotion -- Traffic and billing -- Production -- Engineering -- Consultants and syndicators.
"Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why.This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies.New to this edition:New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technologyA thorough examination of Internet radio, online music services, and mobile listening devicesAn analysis of how new technologies have fragmented the advertising dollarA discussion of station website content and promotional usage of social mediaA revised examination of technologically advanced strategies used in traffic and billing departmentsUpdated, full-color photos and illustrations.The new companion website features content for both students and instructors, including an instructors' manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources"-- "The right of John Allen Hendricks and Bruce Mims to be identified as author of this work has been asserted by them in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988"--Title page verso. Read less
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