Management of electronic and digital media / Alan B. Albarran, University of North Texas.
By: Albarran, Alan B [author.]
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Boston, MA : Cengage Learning, ©2017Edition: Sixth edition.Description: xxvi, 339 pages : illustrations ; 23 cm.Content type: text ISBN: 1305077563; 9781305077560.Subject(s): Mass media -- Management | Digital media -- Management | Telecommunication -- ManagementDDC classification: 302.23/Al13 Other classification: CAS Online resources: Contributor biographical information | Publisher description | Table of contents only | Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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College Library General Reference Section | CAS 302.23/Al13 (Browse shelf) | Available | 82201 |
Includes bibliographical references and index.
Managing electronic and digital media -- The media business environment: markets, business models, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content: strategy and distribution -- Marketing -- News and news management -- Regulatory influences on media management -- Technology influence on media management -- Media management: the manager/leader/entrepreneur.
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