Includes bibliographical references and index.

pt. I. The basics you need, regardless of field -- Know your audience -- Being accurate, relying on the facts -- Grammar, style and language basics -- Basic media writing -- Interviewing -- Writing on the web -- Law and ethics in media writing -- pt. II. Focus on news media -- Reporting : the basics and beyond -- Writing for traditional print news products -- Writing for broadcast -- pt. III. Focus on marketing media -- Public relations -- Advertising -- Marketing -- pt. IV. Coming back together -- A few last words.

Award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why.