Public relations writing : strategies & structures / Doug Newsom, Jim Haynes.
By: Newsom, Doug
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Contributor(s): Haynes, Jim.
Boston, Massachusetts, USA : Cengage Learning, ©2017Edition: Eleventh edition.Description: xx, 362 pages : illustrations ; 23 cm.Content type: text ISBN: 9781305500006 (pbk).Subject(s): Public relations -- Authorship | Business writing | Public relationsDDC classification: 659.2 N47 2017 Other classification: CAS | Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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College Library General Circulation Section | GC | GC 659.2 N47 2017 (Browse shelf) | c.1 | Available | 82065 | |
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Books
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College Library General Circulation Section | GC | GC 659.2 N47 2017 (Browse shelf) | c.2 | Available | HNU000989 |
Includes bibliographical references and index.
Part 1. PR writing: role and responsibility -- part 2. Winning principles -- part 3. Preparing to write -- part 4. Writing for select audiences -- part 5. Writing in turbulent times.
Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the different styles and techniques behind writing principles. The Eleventh Edition also includes an entire chapter devoted to writing for social media.
College of Arts and Sciences Bachelor of Arts in Communication
Text in English
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