The Clock that Had no Hands : And Nineteen Other Essays About Advertising [electronic resource] / Herbert Kaufman
By: Kaufman, Herbert.
Publisher: Project Gutenberg, 2009Subject(s): AdvertisingOnline resources: Click here to access onlineItem type | Current location | Call number | Status | Date due | Barcode |
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Project Gutenburg | Available |
The clock that had no hands -- The cannon that modernized Japan -- The tailor who paid too much -- The man who retreats before his defeat -- The dollar that can't be spent -- The pass of Thermopylae -- The perambulating showcase -- How Alexander untied the knot -- If it fits you, wear this cap -- You must irrigate your neighborhood -- Cato's follow-up system -- How to write retail advertising copy -- The difference between amusing and convincing -- Some don'ts when you do advertise -- The doctor whose patients hang on -- The horse that drew the load -- The cellar hole and the sewer hole -- The neighborhood of your advertising -- The mistake of the big steak -- The omelette soufflé.
Public domain in the USA.
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