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Fundamentals of marketing : in the Philippine setting / Josiah Go, Chiqui Escareal-Go..

By: Contributor(s): Manila, Philippines : Josiah and Coralina Go Foundation, Inc., ©2010Edition: Second editionDescription: 462 pages : illustrations ; 23 cmContent type:
  • text
ISBN:
  • 9789710596003
  • 9719186054
Subject(s): DDC classification:
  • 23 658.8009599/G53
LOC classification:
  • HF5415.12.P6 G6 2001
Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books College Library Filipiniana Section FIL Fil/CBA 658.8009599/G53 (Browse shelf(Opens below)) c.3 Available 81174
Books Books College Library Filipiniana Section FIL Fil/CBA 658.8009599/G53 (Browse shelf(Opens below)) c.4 Available 81175
Books Books College Library Filipiniana Section FIL Fil/CBA 658.8009599/G53 (Browse shelf(Opens below)) c.2 Available D-00624
Books Books College Library Filipiniana Section FIL Fil/CBA 658.8009599/G53 (Browse shelf(Opens below)) c.1 Available 77384
Browsing College Library shelves, Shelving location: Filipiniana Section, Collection: FIL Close shelf browser (Hides shelf browser)
Fil/CBA 658.46/C11 Management consultancy : Fil/CBA 658.5/P41 Logistics management : Fil/CBA 658.8/P41 Principles of marketing / Fil/CBA 658.8009599/G53 Fundamentals of marketing : Fil/CBA 658.8009599/G53 Fundamentals of marketing : Fil/CBA 658.8009599/G53 Fundamentals of marketing : Fil/CBA 658.8009599/G53 Fundamentals of marketing :

College of Business and Accountancy

"Understand the critical role of the marketing mix in the success of a company's products and brands!"

"Officially endorsed by: Philippine Marketing Association, Association of Marketing Educators."

Includes bibliographical references (p. 336-338) and index.

College of Business and Accountancy

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