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Graphic design solutions / Robin Landa.

By: [Belmont, Calif.] : Wadsworth Cengage Learning, ©2014Edition: 5th edition, international editionDescription: 1 volume (various pagings), xvi, 409 pages : some colored illustrations ; 28 cmContent type:
  • text
ISBN:
  • 9781285085180
  • 1285085183
Subject(s): DDC classification:
  • 23 740/L23
Other classification:
  • CCS
Contents:
1. Introduction: The Graphic Design Profession. -- 2. Graphic Design: The Basics.-- 3. Typography. -- 4. The Design Process. -- 5. Creativity and Concept Generation. -- 6. Visualization and Color. -- 7. Composition. 8. Proportional Systems and The Grid. -- 9. Posters. -- 10. Book Cover Design. -- 11. Branding and Visual Identity. -- 12. Advertising. -- 13. Interactive Design and Motion Graphics. -- 14. Corporate Communication: Brochures, Annual Reports, and More (available online only). -- 15. Package Design (available online only). -- 16. The Portfolio and Job Search (available online only).
Summary: This is a comprehensive, how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach.
Holdings
Item type Current library Call number Status Barcode
Books Books College Library General Reference Section CCS 740/L23 (Browse shelf(Opens below)) Available 81805

Includes bibliographical references and index,

1. Introduction: The Graphic Design Profession. -- 2. Graphic Design: The Basics.-- 3. Typography. -- 4. The Design Process. -- 5. Creativity and Concept Generation. -- 6. Visualization and Color. -- 7. Composition. 8. Proportional Systems and The Grid. -- 9. Posters. -- 10. Book Cover Design. -- 11. Branding and Visual Identity. -- 12. Advertising. -- 13. Interactive Design and Motion Graphics. -- 14. Corporate Communication: Brochures, Annual Reports, and More (available online only). -- 15. Package Design (available online only). -- 16. The Portfolio and Job Search (available online only).

This is a comprehensive, how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach.

College of Engineering and Computer Studies

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