Research design for business & management / Siah Hwee Ang.
By: Ang, Siah Hwee
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Publisher: Los Angeles : SAGE Publications, Inc., ©2014Description: xvii, 314 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781847870261 (paperback); 9781847870254 (hardback).Other title: Research design for business and management.Subject(s): Business -- Research -- Methodology | Management -- Research | Business -- Research -- MethodologyDDC classification: 658.0072/An41 Other classification: CBA | Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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College Library General Circulation Section | GC | CBA 658.0072/An41 (Browse shelf) | Available | 81626 |
Browsing College Library Shelves , Shelving location: General Circulation Section , Collection code: GC Close shelf browser
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| CBA 658/W42 Management : | CBA 658/W42 Management : | CBA 658/W61 Wiley CPA exam review 2012. | CBA 658.0072/An41 Research design for business & management / | CBA 658.0072/C78 Business research methods / | CBA 658.0072/C78 Business research methods / | CBA 658.0072/C78 Business research methods / |
Includes bibliographical references and index.
Fundamentals of research -- Misperceptions, challenges and judgement calls in research -- The research question -- Conducting a literature review -- Research design -- Data, sampling and measurements -- Data collection methods -- Descriptive and exploratory analysis -- Qualitative analysis -- Quantitative analysis -- Writing up -- The importance of the research environment.
This practical book provides a clear understanding of the commonly used methods in business and management research to enable students to tackle the fundamental elements of the research process with confidence.
College of Business and Accountancy
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