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Global marketing : a market-responsive approach / Svend Hollensen.

By: Hollensen, Svend.
Harlow, England ; New York : Financial Times Prentice Hall, 2001Edition: 2nd ed.Description: xxxi, 667 p., 24 p. of plates : ill. (some col.), col. maps ; 25 cm.ISBN: 0273646443 (pbk. : alk. paper).Subject(s): Export marketingDDC classification: 658.848/H72 Other classification: Grad
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Grad. 658.84/M72 Now or never : Grad. 658.84/N44 Loyalty.com : Grad. 658.84/R21 Introduction to e-commerce / Grad. 658.848/H72 Global marketing : Grad. 658.848/J59 Global marketing : Grad. 658.848/K84 Global marketing management / Grad. 659.2/G98 Public relations :

Includes bibliographical references and index.

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