An invitation to social research : how it's done / Emily Stier Adler, Roger Clark.
By: Adler, Emily Stier
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Contributor(s): Clark. Roger.
Stamford, CT ; Australia : Cengage Learning , ©2015Edition: 5th Ed.Description: xxi, 502 pages : color illustrations ; 24 cm.Content type: text ISBN: 9781285746425 ; 1285746422.Subject(s): Sociology -- Research -- Methodology | Social sciences -- Research -- MethodologyDDC classification: 300.721/Ad59 Other classification: CAS | Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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College Library General Reference Section | CAS 300.721/Ad59 (Browse shelf) | Available | 81339 |
Includes bibliographical references and index.
The uses of social research -- Theory and research -- Ethics and social research -- Planning a research project -- Sampling -- Measurement -- Cross-sectional, longitudinal, and case study designs -- Experimental research -- Questionnaires and structured interviews -- Qualitative interviewing -- Observational techniques -- Using available data -- Content analysis -- Applied social research -- Quantitative and qualitative data analysis.
With real-world examples and an emphasis on ethics throughout, this book combines balanced coverage of quantitative and qualitative methods of social research with a "behind the scenes" approach. It is built on focal research pieces and excerpts from real research projects.
College of Arts and Sciences
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