Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
By: Saunders, Mark.
Contributor(s): Lewis, Philip | Thornhill, Adrian.
New York : Prentice Hall, c2009Edition: 5th ed.Description: xxi, 614 p. : col. ill. ; 27 cm.ISBN: 9780273716860 (pbk. : alk. paper).Subject(s): Business -- Research | Business -- Research -- Data processingDDC classification: 650.072/Sa87 Other classification: CBA| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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College Library General Circulation Section | GC | CBA 650.072/Sa87 (Browse shelf) | Available | 77597 |
Includes bibliographical references (p. 561-572) and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
College of Business and Accountancy
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