Sales and distribution management (text and cases) / Krishna K. Havaldar; Vasant M. Cavale.
By: Havaldar, Krishna K.
Contributor(s): Cavale, Vasant M.
New Delhi, India : Tata MacGraw-Hill, ©2011Edition: Second edition.Description: xxxv, 672 p. : ill. ; 24 cm.ISBN: 9781259008757.Subject(s): Sales management | Physical distribution of goodsDDC classification: 658.81 H29 2011 Other classification: CBA Summary: "The Primary aim of the book is to provide students of management with a firm foundation for understanding all the main components of sales and distribution management. The book has a practical orientation, as it is written by authors who have worked as practicing managers mostly in sales and distribution and between them have over 60 yrs of industry experience. The book, therefore, is a useful resource to practicing professionals in industry, training and consultancy. New to this edition • Coverage of all the topics that a sales/distribution manager needs to know in order to carry out his/her job effectively. • Focus on the decision-making process and implementation of decisions in sales and distribution management. • A new chapter on Sales Promotion has been added to reflect the increasing interest in sales promotion shown by industry professionals and academic fraternity. • Important topics have been introduced and expanded like e-Selling, Marketing Intelligence, Retailing, Managing Key Accounts, Marketing Logistics and SCM, Channel Systems and their Management, and so on."| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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College Library General Circulation Section | GC | GC 658.81 H29 2011 (Browse shelf) | c.1 | Available | 80093 | |
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Books
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College Library General Circulation Section | GC | GC 658.81 H29 2011 (Browse shelf) | c.2 | Available | 80094 |
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| GC 658.81 C88 Sales management / | GC 658.81 D16 Sales management / | GC 658.81 H29 2011 Sales and distribution management (text and cases) / | GC 658.81 H29 2011 Sales and distribution management (text and cases) / | GC 658.81 H33 2017 HBR's 10 must reads on sales : | GC 658.81 J57 2015 Selling and sales management / | GC 658.81 W91 1989 Sales management: |
Includes index.
"The Primary aim of the book is to provide students of management with a firm foundation for understanding all the main components of sales and distribution management. The book has a practical orientation, as it is written by authors who have worked as practicing managers mostly in sales and distribution and between them have over 60 yrs of industry experience. The book, therefore, is a useful resource to practicing professionals in industry, training and consultancy. New to this edition • Coverage of all the topics that a sales/distribution manager needs to know in order to carry out his/her job effectively. • Focus on the decision-making process and implementation of decisions in sales and distribution management. • A new chapter on Sales Promotion has been added to reflect the increasing interest in sales promotion shown by industry professionals and academic fraternity. • Important topics have been introduced and expanded like e-Selling, Marketing Intelligence, Retailing, Managing Key Accounts, Marketing Logistics and SCM, Channel Systems and their Management, and so on."
College of Business and Accountancy Marketing Management
Text in English
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