Includes index.

1 The Business of News Ratings The Scope of Media Use Media Use Is More Complex Than It Used to Be It's Hard to Measure Media Use What We Think We Know About Media Use What We Don't Know About Media Use So Where Are We Going? Summary Key Words & Phrases Exercises 2 News What Is News? Balancing News Values Types of Stories Where Story Ideas Come From The Assignment Desk The Morning and Afternoon Meetings Summary Key Words & Phrases Exercises 3 Readability Broadcast News Writing Writing for the Ear v. Writing for the Eye Rules of Readability Summary Key Words & Phrases Exercises 4 Words Keep It Simple Keep It Conversational Keep It Clear Keep It Tight Make It Powerful Get It Right Common Problems Summary Key Words & Phrases Exercises 5 Phrases and Phrasing How to Say It What to Say What You Didn't Mean to Say Last Note Summary Key Words & Phrases Exercises 6 Sentences Keep It Short Make It Clean, Clear and Concise Last Note Summary Key Words & Phrases Exercises 7 Leads and Endings Types of Leads Figuring out the Lead Types of Endings Summary Key Words & Phrases Exercises 8 Stories Plan and Focus Story Logic Story Structure Transitions Before You're Done Summary Key Words & Phrases Exercises 9 Working with and Gathering Bites, Actualities and Natural Sound The Feel of Natural Sound Collecting Sound Working with Bites, Actualities and Natural Sound Packages Summary Key Words & Phrases Exercises 10 Interviewing Conducting Successful Interviews Beyond the Interview Summary Key Words & Phrases Exercises 11 Radio/Audio: Story Forms and Working with Sound Radio Story Forms Drawing Radio Pictures Summary Key Words & Phrases Exercises 12 TV: Story Forms Story Forms Putting Packages Together Live Reporting Golden Rules Summary Key Words & Phrases Exercises 13 TV: Working with Pictures The Power of the Visual Image The TV Balancing Act Picture Cautions Care About the Story Strong Stories Have Central Characters and a Plot Prove Your Story The Element of Surprise Connecting with Truths Summary Key Words & Phrases Exercises 14 Online News Some Basic Terms and Concerns Research and the Web The Information Web Site Hyperlocal News Multimedia 3 Screen Approach to News Summary Key Words & Phrases Exercises 15 Social Media & News Social Networking Facebook Twitter The Bottom Line Summary Key Words & Phrases Exercises The Radio-Television Digital News Association (RTDNA) Social Media and Blogging Guidelines 16 Convergence, Cooperation & the New TV Newsroom The New TV Newsroom Convergence Cooperation Mobile MMJ, Backpack Journalists and One-Man-Bands Summary Key Words & Phrases Exercises 17 Producing News on TV Overview Audience Newscast Structure Building a Local Newscast Summary Key Words & Phrases Exercises 18 News, Weather & Sports Why News, Weather & Sports? Reporting Weather Defining Terms Reporting Sports Sports and Teams 19 Reporting: Seasonal Coverage & the Calendar Seasonal Reporting Solar and Lunar and the World's Major Religions Calendar Holidays State Holidays 20 Reporting: Specialized Coverage The General Assignment Reporter Business, Economy & Taxes Crime and Legal Education The Environment Geography Government Heath and Medicine 21 Teases and Promos Promotion Tease ... Don't Tell Make Them Care Going Too Far Summary Key Words & Phrases 22 Ethics and the RTDNA Code of Ethics and Professional Conduct Ethics The Radio-Television Digital News Association (RTDNA) Code of Ethics and Professional Conduct Summary 23 TV Script Form, Supers, and Glossary Abbreviations Script Form Supers Glossary of Broadcast and Online Terms Index

pdated in its 5th edition, Papper's Broadcast News and Writing Stylebook is the first and most widely used handbook in broadcast news. This book clearly and concisely outlines the rules of broadcast news writing, reporting, grammar, style, and usage. With chapter-by-chapter coverage of story types, from business stories to crime and legal reporting, education, government, health, the environment, weather, and sports, the Broadcast News and Writing Stylebook lays out the particular demands of composition, form, style, and usage in all the diverse areas of broadcast news. Because the news business has changed -- and continues to evolve -- so has this text. Written by the person who has overseen the major industry research for the past 18 years, the latest edition looks into the future of news by exploring the business of news. Citing the latest data and trends, the book takes a hard look at where the industry stands and where it appears to be headed.

College of Arts and Sciences