Previous ed.: 2009.

Includes bibliographical references (p. [256]-269) and index.

PART ONE: INTRODUCTION How to Use This Book Overview of Qualitative Research PART TWO: FUNDAMENTAL CONCEPTS OF RESEARCH Research Design Philosophical Perspectives Ethics PART THREE: QUALITATIVE RESEARCH METHODS Action Research Case Study Research Ethnographic Research Grounded Theory PART FOUR: DATA COLLECTION TECHNIQUES Interviews Participant Observation and Fieldwork Using Documents PART FIVE: ANALYSING QUALITATIVE DATA Analysing Qualitative Data: An Overview Hermeneutics Semiotics Narrative Analysis PART SIX: WRITING UP AND PUBLISHING Writing up Getting Published PART SEVEN: CONCLUSION Qualitative Research in Perspective

Well-written, concise and accessible,this text helps students to understand the philosophies underpinning qualitative research and research design in business and management. An expansive, yet remarkably concise and accessible resource, Qualitative Research in Business and Management is designed to help qualitative researchers with all aspects of their research project from start to finish. It discusses the key philosophies underpinning qualitative research and design in business and management, and assesses the advantages and disadvantages of the different approaches. Key features include: Case studies, exercises, further reading and examples from first-tier journals An enhanced Companion Website including journal articles and weblinks Chapters on writing up research and how to get your research published.

College of Business and Accountancy