Creative strategy in advertising / Bonnie Drewniany, A. Jerome Jewler.
By: Drewniany, Bonnie.
Contributor(s): Drewniany, Bonnie L.
Boston, MA : Wadsworth, Cengage Learning, ©2013Edition: 11th ed.Description: xviii, 313 pages : illustrations ; 26 cm.ISBN: 9781285080277 (paperback : IE) ; 1285080270 (paperback : IE); 9781133307266.Subject(s): Advertising copy | Advertising layout and typographyDDC classification: 659.132/D82 Other classification: CBA Summary: CREATIVE STRATEGY IN ADVERTISING, 11E, International Edition provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
College Library General Circulation Section | GC | CBA 659.132/D82 (Browse shelf) | Available | 79553 |
Browsing College Library Shelves , Shelving location: General Circulation Section , Collection code: GC Close shelf browser
| No cover image available | ||||||||
| CBA 659.1/Sh13 Advertising and integrated marketing communicatons / | CBA 659.1/Si58 The advertising solution : | CBA 659.1068/Ad96 Advertising and hotel management. | CBA 659.132/D82 Creative strategy in advertising / | CBA 659.2/W64 Public relations : | CBA 664/Ag93 Edible structures : | CCS 004.019 B44 2014 Designing interactive systems : |
CREATIVE STRATEGY IN ADVERTISING, 11E, International Edition provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
College of Arts and Sciences
There are no comments for this item.