Includes bibliographical references and index.

Part I. Revenue management concepts and techniques -- part II. Revenue management in practice. Preface -- Acknowledgements -- Introduction -- About the editors -- Part I. Revenue management concepts and techniques -- The emergence of yield management / Patrick Legohérel, Elisabeth Poutier and Alan Fyall -- The components of revenue management / Patrick Legohérel, Elisabeth Poutier and Alan Fyall -- The role of the revenue manager / Patrick Legohérel, Elisabeth Poutier and Alan Fyall -- The revenue manager's approach / Patrick Legohérel, Elisabeth Poutier and Alan Fyall -- Setting up a revenue management system / Patrick Legohérel, Elisabeth Poutier and Alan Fyall -- Part II. Revenue management in practice -- Revenue management for fixing quotas and prices of perishable commodities under uncertainty / SS Padhi -- Revenue management in China's lodging sector : practices and challenges / Larry Yu and Huimin Gu -- Restaurant revenue management / Cindy Heo -- Revenue management at heritage visitor attractions / Anna Leask -- heme parks revenue management / Ady Milman and Kelly Kaak -- Revenue management in the cruising industry / David Selby -- Revenue management in hotels and airlines : a critique / Paul Whitelaw -- Car rental revenue management / David Cretin and Emanuel Scuto -- Revenue management and customer relationship management / Xuan (Lorna) Wang -- Staff empowerment and revenue management / Frederic Toitot -- Risk management as a tool to optimise revenue during black swan events / Kare Varini and Sarah Kamensky -- Timeshare revenue management / Amy Gregory -- Conclusion -- Index.

Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals. The first part of the book provides academically rigorous challenging and contemporary material to get to the core of the subject and to make the theory and practice lively, relevant and engaging. Throughout this, and the second section, numerous references to past and present good practice are used- giving insight into best practice in cutting-edge companies leading the revenue management agenda in markets all over the world. The second part of the book is authored by a range of academics and practitioners all currently engaged in revenue management practice, balancing the theory with the best overview possible of best real world practice. Drawn from the widest possible range of sectors including hospitality, car rental, airlines, tour operators, restaurants and advertising it gives an unrivalled industry perspective. The book is designed for students at many levels in universities, business schools, schools of tourism and hospitality studying marketing, pricing, distribution, selling and commercial issues in the service industry. It will also be ideal for practitioners (consulting experts, revenue managers, pricing managers) studying part-time or on CPD programmes requiring a strong theoretical and practical orientation. It will be essential for those working in revenue management, reservations, operations and logistics and generic marketing.

College of Business and Accountancy