Advertising and promotions : an integrated brand approach / Richard Semenik ... [et al.].
Contributor(s): Semenik, Richard J.
Mason, Ohio : South-Western, c2012Edition: 6th ed., International ed.Description: xxxix, 710 p. : ill. (chiefly col.) ; 28 cm.ISBN: 9780538479868 (pbk.) :; 0538479868 (pbk.) :.Subject(s): AdvertisingDDC classification: 659.1/Ad96 Other classification: CBA| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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College Library General Circulation Section | GC | CBA 659.1/Ad96 (Browse shelf) | Available | 79363 |
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| CBA 658.872/C34 Digital marketing excellence : | CBA 658.8720681/B41 Starting an online business all-in-one / | CBA 659/P92 Event marketing : | CBA 659.1/Ad96 Advertising and promotions : | CBA 659.1/Ar33 Advertising / | CBA 659.1/B41 Advertising and promotion : | CBA 659.1/B41 Advertising and promotion : |
Previous ed.: published as Advertising and integrated brand promotion. 2009.
Formerly CIP. Uk
Includes bibliographical references and index.
College of Business and Accountancy
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