Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski.
By: Rayport, Jeffrey F.
Contributor(s): Jaworski, Bernard J.
Boston, Mass. : McGraw-Hill/Irwin marketspaceU, c2002Description: xxxviii, 664 p. : ill. ; 26 cm.ISBN: 0071124926.Subject(s): Electronic commerceDDC classification: 658.84/R21 Other classification: Grad Online resources: Publisher description | Table of contents| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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College Library General Circulation Section | GC | Grad. 658.84/R21 (Browse shelf) | Available | 67090 |
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| Grad. 658.8342/P44 Consumer behavior and marketing strategy / | Grad. 658.84/M72 Now or never : | Grad. 658.84/N44 Loyalty.com : | Grad. 658.84/R21 Introduction to e-commerce / | Grad. 658.848/H72 Global marketing : | Grad. 658.848/J59 Global marketing : | Grad. 658.848/K84 Global marketing management / |
Includes bibliographical references and index.
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