Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E. (George Edward).
Contributor(s): Belch, Michael A | Dietzel, Jörg.
New York : McGraw-Hill Asia, c2007Edition: 7th ed. / Printed in the Philippines.Description: xxvi, 820 p. : ill. ; 28 cm.ISBN: 978007260749 (Philippines edition); 0071260749 (pbk.) :.Subject(s): Communication in marketing | Sales promotion | AdvertisingDDC classification: 659.1/B41 Other classification: CBA| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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College Library General Circulation Section | GC | CBA 659.1/B41 (Browse shelf) | c.1 | Available | 74684 | |
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Books
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College Library General Circulation Section | GC | CBA 659.1/B41 (Browse shelf) | c.2 | Available | 77144 |
"International edition"-Cover.
Includes bibliographical references and index.
College of Business and Accountancy
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