Event marketing : how to successfully promote events, festivals, conventions, and expositions / C. A. Preston.
By: Preston, Chris.
Series: Wiley event management series.Hoboken, NJ : John Wiley & Sons, c2012Edition: 2nd ed.Description: xix, 300 p. : ill. ; 25 cm.ISBN: 9780470891070 (cloth : alk. paper); 9781118110713 (ebk.); 9781118110720 (ebk.); 9781118110737 (ebk.).Subject(s): Special events -- MarketingDDC classification: 659/P92 Other classification: CBA| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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College Library General Circulation Section | GC | CBA 659/P92 (Browse shelf) | Available | 79064 |
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| CBA 658.85/P94 Professional selling: a trust-based approach / | CBA 658.872/C34 Digital marketing excellence : | CBA 658.8720681/B41 Starting an online business all-in-one / | CBA 659/P92 Event marketing : | CBA 659.1/Ad96 Advertising and promotions : | CBA 659.1/Ar33 Advertising / | CBA 659.1/B41 Advertising and promotion : |
Includes bibliographical references and index.
College of Business and Accountancy
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